Talent has become a crucial battleground for the cleantech sector. Storytelling-based talent-acquisition strategies can help.

Once upon a time, in a land not so far away, there lived a group of marketers who were struggling to generate leads and convert them into...

You know what's the worst? When you can smell the insincerity from a mile away. It's like smelling a strong whiff of Axe body spray on a...

In an era where technology and social media have made it easier than ever to connect with others, it's paradoxically becoming harder to...

As humans, we are drawn to stories. From the earliest forms of communication, we have used storytelling as a way to transmit information,...

At Impact, as you know, we're big fans of stories. I mean, they can transport us to different worlds, make us feel all the emotions, and...

Entering 2023, we're starting a blog series call Storytelling Marketing 101. Storytelling is an incredibly misunderstood buzzword,...

In the business world of today, it's all too easy to get caught up in the numbers – the profits, the losses, the market share. But as we...

Here’s the thing; storytelling marketing is one of the most important elements that will turn you from an overworked entrepreneur to a...

Investing in sustainable fashion brands

Marketers and brand strategists have been raving about the importance of incorporating emotionally-colored Storytelling in sales. But...

We believe that stories have the power to transform the narrative, and that we're in desperate need of transforming the narrative we...