Does your marketing capture the true heart and soul of your brand?
Superficial Content
Does your content connect, resonate and really mean something?
Lacking Impact
Do your efforts capture hearts and minds and drive success?
Technical Jargon
Do you speak to your audience in a way they actually understand?
You deserve to stand out as a leader in your sector.
Differentiate with the one thing your competitors can't copy - your story.
You have a unique perspective on the world, so why sound like everyone else?
Trust is at an all-time low in 2024 (General Social Survey). Storytelling video marketing not only differentiates your brand but also resonates on an emotional level, creating engagement and loyalty.
And when people are moved emotionally, they release oxytocin. And when people release oxytocin, trust increases.
Watch Our 'Why' Story
A lot of agencies talk the talk but not all of them walk the walk. The systems that we set up for our clients are the same as the ones we use at IMPACT.
The Storytelling Standout System™
Over the last 2 years, we've developed and perfected this video marketing system to help companies like yours build an immersive world around their brand.
1. Framing
All video strategies need a solid foundation and funnel to support them. We position you in a way that guides and converts your audience.
2. Forming
Through your unique Cornerstone Stories and your perspective, we help you carve your own uncopiable space within the sector.
3. Fostering
We use the 7 Types of Story archetypes to help you nurture your audience, build trust, and turn them into local advocates.
1
Framing Your Expertise
The key to standing out and becoming a trusted voice is to position yourself as the guide. Your audience is the main character of this story.
In this phase, we will:
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Map out your audience's Hero's Journey with our CORE Discovery workshop.
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Build and optimize a video marketing funnel that includes StoryBrand positioning.
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Audit your landing pages to ensure they include clear messaging and easy conversion options.
2
Forming A Unique Identity
Standing out isn't just about telling your life story or how the company started. It's about telling the 3 Cornerstone Stories that work together to get your audience to trust you and want to work with you.
In this phase, we will:
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Run you and your team through our Cornerstone Stories workshop.
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Film your Origin, Values and Impact Stories.
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Create more ways to amplify your perspective such as a high-value lead magnet.
3
Fostering Relationships
If you want your message to stand out and quickly build trust among your audience, then do so with the most universal medium there is - story - partnered the most powerful medium there is - video.
In this phase, we will:
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Launch a story-focused video strategy that educates and nurtures your audience, launched through socials and email.
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Get a boatload of prospects knocking on your door.
How we capture the hearts and minds of your audience
Essential
Brand Story Video
Tell your company's true, emotionally-driven story to radically differentiate your company from your competitors.
We use our award-winning storytelling process to craft you a film that will be the centerpiece of your brand for years to come.
Enhanced
The Cornerstone Stories Trifecta
Get the foundational strategy of any brand video marketing effort, the Cornerstone Story Trifecta.
We uncover, film and launch your company's Origin Story, a Values Story, and Impact Stories.
These are crucial for building trust and converting your audience.
Elite
Enhanced Package, plus:
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Complete StoryBrand funnel optimization to increase sales qualified leads by over 300%
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Video strategies that leverage the 7 Types of Story architypes to position you as a leader in your space.
- Email marketing that gets 40% open rates and deeper engagement
100% satisfaction guarantee
Choosing the right partner is important.
There is a lot of fluff in the creative world and we want you to be happy with your decision in choosing us.
If, at the end of the strategic phase of the engagement, you're not completely satisfied with the work, the value or the relationship, we'll fix it or end the engagement and return your money. No questions asked.
We also guarantee that, even that this is a repeatable system, it is not a cookie-cutter, one-size-fits-all approach. That's because of the originality of your stories. No two stories are the same.
Start converting your audience today
Your story should be at the core of your marketing.
What our clients have to say
Having a clear video-focused system will help you cut through the noise. But don't take it from us, have a look at what our clients have to say.
Phoenix Haus came to us with the intent to become the leader in offsite sustainable panel manufacturing for prefab passive homes. Since implementing the Storytelling Standout System™:
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Sales qualified leads up over 300%
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Website conversion rate up from ~0.5% to 3.0%
"The biggest challenge we had was getting our message our there in an authentic way. We tried a campaign here or an email there. With IMPACT we have a clear path forward. Consider the efforts you have made and how effective you've been in telling your story. We didn't do the best job and it lacked a common thread, and IMPACT helped us bring it all together and get the attention we've desired."
Bill McDonald - CEO
When Biehler came to us, they were wanting to position themselves as the ‘Patagonia’ of cycling. Since working with us on their positioning and storytelling:
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Continued YOY growth.
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Developed and grew an active global cycling community.
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Become the #1 sustainable cycling brand in the world.
"When we first started working with IMPACT, we were immediately impressed with how quickly they were able to empathize with our company and develop goal-oriented strategies. IMPACT has highlighted the ideals that set Biehler apart and helped us achieve broader exposure. In addition to consulting, they also produced fantastic videos for us that had great depth and sustained engagement with the subject matter. Working with IMPACT. has definitely helped us move forward."
Franziska Schrednitzki - Brand Director
Without taking action, your story remains untold - and your brand, unchanged
By partnering with us, you'll see your audience go from aware to advocate. We build intentional strategies that revolve around your customer's Hero's Journey, ensuring every action aligns with your business goals and their needs and desires.
Every company deserves a video strategy that helps it stand out and grow. Ready to get yours?
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FAQs
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How come this is free?We believe the Cleantech sector has to radically change from a branding perspective if it wants to inspire anyone to support it. For this reason, we want to create this 6-part docu-series to give Colorado-based cleantech companies a way to differentiate themselves and stand out. We are serious about helping this sector and wish to pave the way in how storytelling is done within cleantech.
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How much will participating cost me?Our main offering films usually range from $50k - $100k. However, for the first 6 films of this docu-series, if your story is selected, you will get a film for free.
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How much time will this require of me?Our approach is collaborative and respectful, ensuring that your insights and experiences are presented authentically. Participation will involve a brief 30-minute call to start with (click the yellow button to schedule a call). Once you are selected as one of the 6 companies to be featured, we will arrange shooting schedules and align with you.
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How many companies get to be featured for this first docu-series?6 companies' stories will be featured for free. If your story is not chosen or you are too late in responding but are still interested in working with IMPACT, please schedule a call to see how we can work together.
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I'm not in Cleantech, am I still eligible to be featured in this free docu-series?We take pride in always working only with sustainable mission-driven companies, so please send us a message or book a call so we can evaluate whether there is mutual alignment and if your story fits into what we're looking to feature in this series.
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But what if my company is not based in Colorado?The first 6 films of this docu-series will focus only on Colorado companies. If you are not in Colorado but would like to participate in future docu-series, please get in touch with us and we'll see how we can work together.